Octobersaurus, Kidzone

My roles: director, copywriter, editor.

TVNZ’s children’s channel, Kidzone was having a dinosaur themed month. It was Octobersaurus. I developed the award-winning campaign to promote the month from initial idea to final ‘roar!’’

It kicked off with a series of teaser-spots involving a mysterious egg wiggling and cracking.



The egg finally cracked on the 1st October when we replaced Kidzone’s regular chanel idents and website with content especially made for Octobersaurus.




We invited kids from the audience to send in a drawing of their favourite dinosaur. The winning drawings were transformed into a real life 3D-printed model and sent back to the winners.